{"id":493,"date":"2023-02-16T11:31:41","date_gmt":"2023-02-16T11:31:41","guid":{"rendered":"https:\/\/wearpartsweb.com\/?p=493"},"modified":"2023-02-16T11:31:41","modified_gmt":"2023-02-16T11:31:41","slug":"wearparts-npd-process","status":"publish","type":"post","link":"https:\/\/wearpartsllc.com\/wearparts-npd-process\/","title":{"rendered":"How farmer feedback informs our product innovation process"},"content":{"rendered":"\n<p><strong>If necessity is the mother of invention, it follows that when it comes to knowing what tools farmers need to get the job done, nobody knows better than farmers themselves.<\/strong><\/p>\n\n\n\n<p>Almost every piece of farm machinery we use today can trace its roots back to an implement that was designed by a guy looking to solve a problem on his own land \u2013 because when you see the problem close up, you\u2019re best placed to develop a solution.<\/p>\n\n\n\n<p>That\u2019s why our customers \u2013 ag dealers and the farmers they serve \u2013 are integral to the NPD process here at Wearparts.&nbsp; Where OEM manufacturers are focused on the big, \u2018one size fits all\u2019 solutions, as an independent business we\u2019ve got the agility and the grassroots knowledge to respond to the specific challenges farmers are facing in a much more intuitive way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inspired by experience<\/strong><\/h2>\n\n\n\n<p>Take our <a href=\"https:\/\/wearpartsllc.com\/seed-disc-openers\/\">seed opener assemblies<\/a>, for example.&nbsp; The points of difference between OEM openers from different manufacturers are negligible \u2013 but after attending a workshop with a group of farmers, we learned that most conventional assemblies were coming up short on some key factors: hardness, bearing size, sharpness and bevel length.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/84398745HDBA-F-NO-WRITING-WITH-KEY-AND-HARDNESS-STICKER-1-1-1024x829.jpg\" alt=\"\" class=\"wp-image-494\" srcset=\"https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/84398745HDBA-F-NO-WRITING-WITH-KEY-AND-HARDNESS-STICKER-1-1-1024x829.jpg 1024w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/84398745HDBA-F-NO-WRITING-WITH-KEY-AND-HARDNESS-STICKER-1-1-600x486.jpg 600w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/84398745HDBA-F-NO-WRITING-WITH-KEY-AND-HARDNESS-STICKER-1-1-64x52.jpg 64w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/84398745HDBA-F-NO-WRITING-WITH-KEY-AND-HARDNESS-STICKER-1-1-300x243.jpg 300w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/84398745HDBA-F-NO-WRITING-WITH-KEY-AND-HARDNESS-STICKER-1-1-768x622.jpg 768w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/84398745HDBA-F-NO-WRITING-WITH-KEY-AND-HARDNESS-STICKER-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So we took this information to our NPD department, and the result is our unique seed opener assembly, developed in conjunction with French company, Forges de Niaux.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Our seed openers look the same as most \u2013 but look closer and you\u2019ll find we\u2019ve used an innovative heat treatment process that delivers a harder edge while retaining flexibility through the center; a longer bevel that stays sharp for longer; and a larger bearing and rivet.&nbsp; What this adds up to is precise performance, a longer wearlife in the field, and less costly downtime for the farmer.&nbsp; The differences are subtle, but in a game of fine margins, they can add up to significant uplift in a farmer\u2019s bottom line.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/DRZ136570K-Celsan-1-1024x497.jpg\" alt=\"\" class=\"wp-image-495\" srcset=\"https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/DRZ136570K-Celsan-1-1024x497.jpg 1024w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/DRZ136570K-Celsan-1-600x291.jpg 600w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/DRZ136570K-Celsan-1-64x31.jpg 64w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/DRZ136570K-Celsan-1-300x146.jpg 300w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/DRZ136570K-Celsan-1-768x372.jpg 768w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/DRZ136570K-Celsan-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Innovating for excellence<\/strong><\/h2>\n\n\n\n<p>This NPD process isn\u2019t unique to our seed opener blades.&nbsp; We\u2019re always listening to farmers and thinking about ways we can improve or update our products to better meet the challenges they face, in an industry that gets more competitive every year.<\/p>\n\n\n\n<p>At any given moment, we\u2019ll have a number of products at various stages in our NPD process, which starts with our sales team gathering feedback from customers and culminates in the launch of a new tillage or planting tool.<\/p>\n\n\n\n<p>For obvious reasons, we can\u2019t develop a new product every time we get a query or some feedback from a customer \u2013 but over time, we\u2019re able to build up a clear picture of where there is a need, based on the volume of requests for a specific product adaptation or new solution.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Our sales team are out on the ground right across the USA, listening carefully to what dealers and farmers are saying about our products and about our competitors, so once we\u2019ve established there\u2019s a need for something new or different, we move to the next stage of the process.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/engineering-pic-3-1-1024x683.jpg\" alt=\"wearparts NPD engineering image\" class=\"wp-image-496\" srcset=\"https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/engineering-pic-3-1-1024x683.jpg 1024w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/engineering-pic-3-1-600x400.jpg 600w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/engineering-pic-3-1-64x43.jpg 64w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/engineering-pic-3-1-300x200.jpg 300w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/engineering-pic-3-1-768x512.jpg 768w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/engineering-pic-3-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Advanced agronomics<\/strong><\/h2>\n\n\n\n<p>We start by scoping out the design and product engineering parameters, as well as the commercial side.&nbsp; Do we need to develop something new from scratch, or can we adapt an existing product?&nbsp; What will it cost to make?&nbsp; What do we need to sell it for &#8211; and how do the costs stack up for the farmer in terms of cost per acre?&nbsp; Only when we\u2019re sure that it makes agronomic sense will we proceed to actually develop the concept.<\/p>\n\n\n\n<p>This process begins in our engineering department where, following a product request from the sales team, our designers begin by creating a CAD drawing and\/or a 3D model of the product.&nbsp; Once they\u2019re happy with this, they submit it to the preferred manufacturing vendor \u2013 we use vendors across Europe, North and South America and some in the Far East \u2013 for one or more prototypes to be made.<\/p>\n\n\n\n<p>Once we receive the prototype\/s at our headquarters in Gothenburg, Nebraska, we proceed to carry out fitment and field tests.&nbsp; The fitment tests are to ensure that the prototype\/s are fit for purpose \u2013 that it fits the intended machine, and that it moves freely, interacting with any other components as it should.&nbsp; Once we\u2019re confident that the product works \u2018on paper\u2019, it\u2019s time for the real test \u2013 in the field!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/planting4-1-1024x683.jpg\" alt=\"wearparts NPD image showing tractor moving across a field\" class=\"wp-image-497\" srcset=\"https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/planting4-1-1024x683.jpg 1024w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/planting4-1-600x400.jpg 600w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/planting4-1-64x43.jpg 64w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/planting4-1-300x200.jpg 300w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/planting4-1-768x512.jpg 768w, https:\/\/wearpartsllc.com\/wp-content\/uploads\/2023\/02\/planting4-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Field tested, farmer trusted<\/strong><\/h2>\n\n\n\n<p>We carry out field tests to establish the precision, effectiveness and wearlife of all our ground-engaging components, comparing them against data from our own similar products where available as well as comparing directly with competitor products where appropriate.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This process quickly shows up where any adjustments need to be made on the design and manufacturing side.&nbsp; Prototypes may travel back and forth to the manufacturer a number of times until we\u2019re completely satisfied with the performance and specification.&nbsp; As a result, the time frame for our NPD process varies significantly from product to product \u2013 it can take up to a year or more to bring a product from concept to market-ready component.<\/p>\n\n\n\n<p>Once we\u2019re satisfied that the new product meets our stringent requirements on performance, wearlife and value for money, we place our first batch order, and recurring purchase orders thereafter.&nbsp; All product is received into our Nebraska HQ and quality checked before it\u2019s stored in our warehouse ready for shipping to our nationwide dealer network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>We want your feedback<\/strong><\/h2>\n\n\n\n<p>Whether you\u2019re a farmer or an ag dealer, if you\u2019ve got an idea for a new product or a modification to our existing range that would save you time and money, we want to hear from you!&nbsp; <a href=\"https:\/\/wearpartsllc.com\/contact-us\/\">Get in touch<\/a> to add your feedback to our database, and shape the future of tillage and planting with Wearparts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If necessity is the mother of invention, it follows that when it comes to knowing what tools farmers need to get the job done, nobody knows better than farmers themselves. Almost every piece of farm machinery we use today can trace its roots back to an implement that was designed by a guy looking to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wearparts NPD process - How feedback informs our process<\/title>\n<meta name=\"description\" content=\"Find out how listening to farmers informs our new product development process and help us give customers the edge\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearpartsllc.com\/wearparts-npd-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wearparts NPD process - 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